Creativity is New Competitive Advantage

If you take a second and look back, you can see how much the world around us has changed for the past 10 years because of internet and web. The interesting part is what’s happening now and what can we expect in future.  

I have some good news for creative folks. Looks like we are going to be in high demand.  With abundance, automation and outsoursing, old ways of doing business are not going to keep your company afloat for long anymore.

To stand out in this world, that gets smaller and smaller everyday thanks to google, product reviews and social networks, you have to be original, creative and beautiful inside-out. 

Creativity is the new competitive advantage. Everything else is getting commoditized.

Think about it. Now pretty much everything that used to make a business stand out is a commodity - shipping is done for you, customer service is outsourced, manufacturing is done in China, accounting is done by software, even HR is outsourced now.

What’s left?  Product development, creativity, emotional design, fashion.  Those things are the future.  You either innovate or die.